Solenberger’s Announces Transition to Solenberger’s Home & Hardware and Joins the Ace Hardware Family

FOR IMMEDIATE RELEASE

Solenberger’s Announces Transition to Solenberger’s Home & Hardware and Joins the Ace Hardware Family “Same place, now an Ace”
Winchester, VA – Solenberger’s True Value Hardware, a cornerstone of the Winchester community since 1888, is proud to announce two major milestones: a rebranding to Solenberger’s Home & Hardware and a new partnership with Ace Hardware. These exciting changes mark a new chapter in Solenberger’s long-standing tradition of exceptional service, top-quality products, and deep community ties.
A Thoughtful Transition with Customers at the Center
The transition from Solenberger’s True Value Hardware to Solenberger’s Home & Hardware is already underway, with the full transformation including an interior reset and store updates expected to be completed over the next year. This rebranding reflects our broader focus on both home and hardware solutions while staying true to our roots.
At the same time, we are thrilled to become part of the Ace Hardware family. As the world’s largest retailer-owned hardware cooperative, Ace brings unmatched buying power, exclusive products, and operational support that will benefit our customers and team alike.
What This Means for Our Customers

1. Expanded Selection: Enjoy access to a broader product range, including trusted Ace-exclusive brands.
2. Same Trusted Team: You’ll continue to see the familiar faces and receive the same expert advice you’ve counted on for generations.
3. Exclusive Promotions: Watch for new promotions and product launches made possible through our partnership with Ace.
4. Improved Shopping Experience: Over the next year, experience a refreshed store layout and enhanced offerings tailored to your needs.